Louis Vuitton’s New Flagship in London


So last week, Louis Vuitton opened its new flagship store in London’s trendy Bond Street. Calling it a store might just be an understatement of the year for LV. The “store” was more like a mansion, and it kicked the Paris store’s sweet little ass. I thought the store in Avenue des ChampsÉlysées, Paris was amazing when I went there two years ago but this London sanctuary is far more extravagant.

They had an exclusive exhibition of Marc Jacobs’s twelve years worth of work in LV. Did anyone manage to go and got some photos? Let me know, pretty please?

The store is the work of none other than Pete Marino, the mastermind of the ChampsÉlysées store. Kudos for him. Both were build with impeccable detail. A true work of art.

This London maison houses three levels with a space of 1500 square feet. The ground floor as always is dedicated for the accessories, from bags, clutches to keychains and connected to a lower ground floor as the men’s club area for customers to rest and relax especially when the female counterpart is off in a spree. Also, in the ground floor, there is artworks of Takashi Murakami and Richard Prince, designed specifically for this store.

On to the first floor, it’s all dedicated for womenswear and shoes with luxurious changing rooms for customers to change with elegance. Also it houses a unique library which will showcase the best of British contemporary Art Books and bespoke commissions by artists including Anish Kapoor, Chris Ofili and Gary Hume.

And finally, the last floor. A private client suite that could only be accessed by invitation. So if you’re in the area, just check it out. Let me know if you can snap some shots =)

On the other hand, here a fun clip to watch of Marc Jacobs and Katie Grand as they raid the Louis Vuitton archives. The mannequins were fabulous! I wonder if one day I could keep one?

PS: Check this book out. I got a glimpse in the library before but it’s gone now and it’s a fun read. I wonder who took it?
Louis Vuitton: Art, Fashion and Architecture
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